Inspiring positive behavior change in individuals with chronic health conditions.
89% average daily adherence across all enrolled populations
0.96% reduction in A1c levels in a poorly controlled, elderly Type 2 Diabetics population over 12 months
100% appointment attendance at an outpatient behavioral health clinic for enrolled population with severe mental illness
92% decrease in avoidable ER utilization in a Type 2 Diabetic population
88% Net Promoter Score
Mount Sinai Health System, Coordinated Behavioral Care, AdventHealth DeLand, Staten Island Performing Provider System, Montefiore Medical Center
Awards and Recognition
Finalist in LyfeBulb & UnitedHealthGroup’s 2019 Depression & Anxiety Innovation Challenge
Winner of the 2018 American College of Cardiology Innovation Challenge
2018 Heritage Award winner for Innovation in Healthcare
|HQ||Los Angeles, CA and New York, NY|
|Leadership||Matthew Loper, CEO Alex Zopf, CTO Russ Gagnon, Chief Product Officer|
Launched with a large NY-based Medicaid MCO
Launched with a CA-based Next Generation Accountable Care Organization
Launched with a CPAP Medical Device Manufacturer
Go to Market
Wellth strives to maximize behavior change in chronic disease populations by motivating patients to engage in healthy behaviors, while making the process as enjoyable as possible. Their approach incorporates Behavioral Economics, or the study of why people tend not to act ‘rationally in their own self-interests’ to align patient incentives directly with improved behaviors and outcomes.
People adversely affected by social determinants of health may not be optimally engaged in their own self care, despite their best intentions. This intent-behavior gap can be explained by Present Bias: As humans, we tend to be more motivated by instant and tangible gratification than long-term payoff.
To counteract these tendencies, Wellth provides an immediate, appealing benefit for high-risk patients, delivered through a user-friendly experience that unlocks deep, aligned motivations to take action towards healthier decisions.
Target Customer: At-risk health systems and health plans seeking to improve clinical outcomes and costs within their highest-risk member populations
Market Footprint: 15+ customers across 6 states
Key Investors: Boehringer Ingelheim’s Venture Fund, AXA Venture Partners, New York Life Insurance Company, NFP’s Venture Fund, CD-Venture, HeathBox, the Partnership Fund for New York City, and Yabeo.
Wellth’s Medication Adherence Rewards Program motivates individuals diagnosed with chronic health conditions to adhere to the daily behaviors that generate outcomes.
Powered by a Behavioral Economics engine and intuitive smartphone design, Wellth employs a unique approach to provide daily financial incentives to overcome patients’ Present Bias. On a daily basis, enrolled individuals simply snap a photo of their healthy behaviors (e.g. taking a medication) to immediately earn instant financial rewards.
Support for people with Type 2 Diabetes, Congestive Heart Failure, Hypertension, Cardiovascular Disease, COPD, Asthma, and Behavioral Health
Wellth leverages key concepts from Behavioral Economics (the ‘endowment effect’ and ‘loss aversion’), Habit Science (‘trigger-behavior-reward’ interface), and Choice Architecture to maximize member engagement and behavior change
A live Member Specialist team handles all patient enrollment, adherence monitoring, and ongoing product support
The platform supports multiple languages including English, Spanish, and Russian
The app is designed to optimize data usage, to support individuals with limited data plans or weak/limited internet connections
Outcomes-based PMPM model, wherein Wellth's fees are contingent on achieving metrics in patient enrollment, adherence, and outcomes
Live and Ongoing Product Support
Weekly Adherence Reporting
Product Training for Clinical Staff
Product Configuration and Customization