1. one patch at a time

Patchwise Labs is a creative strategy firm promoting social innovations for health.

Our goal is to make health more available to people in their day-to-day lives as patients, consumers, and members of families and communities.

We work with startups, investors, and healthcare organizations of all types on a range of projects that explore how health and healthcare ought to evolve.

Our guiding principle: Business strategy informed by a more holistic view of health’s determinants has the potential to help people and improve the bottom line.

There's really no reason to settle for the status quo.

Our Values


Steering clear of hype as well as cynicism. Tweetable and Readable. Rooted in business, policy, and technology; Driven by passion and purpose


We maintain a unique perspective by keeping an ear to the ground, engaging in ongoing, research-based storytelling with true innovators on a mission to fix the system


All of our work is  designed to add value by addressing specific client needs while challenging status quo assumptions in healthcare

Our Team

Teamwork makes the dream work: Meet the brains, hands, and hearts powering our progress

Want to join us? Send us your resume with a brief cover letter and two recent writing samples


Naveen Rao, MHS

Managing Partner
As a healthcare analyst and writer, Naveen founded Patchwise Labs to stitch together a value proposition for mission-driven strategy, based on previous chapters in health policy, patient advocacy, and market research.



Jeff Byers

Director of Content Strategy and Senior Editor
Jeff Byers is the Director of Content Strategy and Senior Editor at Patchwise Labs. Prior to this role, Jeff worked at ReviveHealth, Healthcare Dive, and the Advisory Board Company. When not reading and writing about content strategies and the business of healthcare, Jeff likes to stay active in the gym and the kitchen.



Susan Williams, MA

Engagement Director
An anthropologist and design thinker by training, Susan combines deep expertise in behavior change and cultural determinants of health with a keen eye for the details of every story and experience she crafts. In addition to managing Agency Other, she is also a #coolmom.



Jennifer Jung

Art & Design Director
As a biochemistry researcher-turned artist and web designer, Jen has a knack for translating the complex into simple, engaging stories. One recent project she wrapped up? This site.


David Hunt

Project Manager
As a founder of Framewrk, David helps keep our myriad projects streamlined and customer-driven. He's fond of sensory deprivation tanks and questions that lead to insights and action.



Sabrina Woodlief

Insights Manager
Sabrina brings a depth of research and writing experience to the team When she's not working, she's spending time with her family and her dog, Pippin.



Woody Roseland

Creative Director
As principal of Roseland Creative, Woody helps develop our creative engagements. A cancer survivor and public speaker, he's got an eye for photography, videography, and storytelling, and a passion for getting things done. 



Jedi Council

Our own tribe of mentors, whose enduring wisdom, support, and advice guides us forward

Our Partners